Skooke
Design Style
- Modern
- Luxurious
- Youthful
- Playful
Deliverables
- Brand Strategy
- Logo Design
- Brand Guidelines
- Business Cards and Stationary
AI cosmetic brand that can provide solution to unveil your own beauty.
Skooke is an app which you can take a selfie of your face and we will analysis your skin color and imperfections. A high-end personalized liquid foundation will deliver directly to your home. You could also use the app to socialize with our make up guru for personalized make up tips.
Skooke brand is different from other beauty brands, so the challenge on this project was to create something unique, something different. My idea was to include ‘eyes symbol’ in the logo, to represent beauty in a unique way. While still keeping the logo very simple, elegant, luxurious, we added the ‘eyes’ shape in the wordmark and it fits perfectly with this elegant unique font style, creating a nice balance between playful/creative and premium/modern look. Soft color palette was perfect match for this brand as it can reflect on the ‘skin’ ‘beauty’ look and feel we were trying to accomplish.
