Sympathy Trader
Design Style
- Trustworthy
- Modern
- Professional
What we finished
- Brand Strategy
- Logo Design
- Web Design
- Brochure
- Other print materials
Sympathy trader educates people on advanced trading strategies.
By giving them access to the state of the art database where users will get probabilities of financial instruments increasing in price based on a prior move of a predicting instrument.
In the discussed strategy it was important that we create a trustworthy and professional look, something that will help Sympathy Trader stand out from competitors, be the right choice for any trader, and help them achieve their goals with a ‘sympathy’ trade.
The process of the visual branding creation started with a logo design and goal was to create a simple, unique symbol that could effectively communicate the concept of trading and movement. We accomplished that by creating a symbol that has two bold ‘arrows’ showing direction up/down representing the ‘sympathy’ trade where a trader reacts to news and making a move as a result (buy/sell).
We decided on lowercase lettering which causes people to perceive the brand as friendly, honest, trustworthy. The decision upon the colors was made in the strategy phase where we agreed that blue is the color that reflects the company values and is associated with stability, integrity, and trust.
