Bellefinery
Design Style
- Memorable
- Feminine
- Elegant
What we finished
- Brand Strategy
- Logo Design
- Brand Guidelines
- Print Materials
- Hang Tags
- Polymailers
Maternity Wear Brand made for Fashionista Mamas
Bellefinery is a concept that arose from the collective mindset of inspiring mothers. By creating individual pieces rather than collections, Bellefinery seeks to provide those special items we felt were missing from our own wardrobes during the 9 months of pregnancy and put them into yours.
Idea was to create a good logo that will help build brand awareness. To accomplish that we created a unique, beautiful first letter B that’s part of the simple, but elegant wordmark. This letter B can be used as a standalone symbol as well and represent the brand in a memorable way.
In order to create an elegant and luxurious look we used black and white as the primary brand colors with soft pink as secondary. We create Brand Guidelines and we defined a set of rules in order to keep the brand consistent.
